Meet the Print Team – Alaina
What sparked your passion for graphic design?
I loved my English teacher in High School and he happened to be the yearbook teacher as well. I signed up for yearbook staff my freshman year not knowing my senior year I would be an editor. My love for creating stuff on the computer continued to grow and I didn’t want it to stop in high school so I decided to major in Graphic Design and Advertisement in College.
How long have you been a graphic designer?
I got my Graphic Design degree in May of 2016 but I feel like I have been a graphic designer since high school.
What is your favorite print product to design?
That’s a hard one. I feel like it depends on what the design is. A boring black and white business card with only text on it isn’t going to be a favorite of mine to design. A customer who has a great logo and gives me free range to design a business card that looks great is going to be a favorite. I feel like this goes for every piece of printed product though, not just business cards.
Do you have formal training in print or graphic design? If so, where did you go to school?
I have an associates degree in Graphic Design & Advertisement from Surry Community College.
What is your favorite part about working as a graphic designer?
My favorite part, besides the people I work with, would have to be the broad range of stuff I design. It is something different everyday and being able to capture people’s vision(s) for them is awesome!
On a perfectly ideal day, what would you be designing?
I would be designing an invitation for an event or a wedding suite.
What were your original plans after graduating and how did you end up at Nu?
My plans when I started the Graphic Design program were to design wraps for dirt cars (yes, I’m from the sticks =). When I got further into the program I really had no idea what I wanted to do. As graduation grew sooner and sooner upon me, I was mainly focused on making good grades so I would graduate on time and taking care of a newborn (my daughter). To be honest with you a job was on my mind, but not at the top of the list like it would be for most. My instructor sent out an email stating that Nu expression was hiring for a summer intern. I thought it would be a cool opportunity so I applied for the internship. I came in for an interview and the next week I accepted a full time position they had just opened up!
Is there a specific project you’ve worked on at Nu that you were really passionate about? Tell us about it!
I feel like I get really passionate about logo projects. I have had the opportunity to design two so far. Even though they can be completely frustrating at times, a logo is ultimately the brand of a company that people will identify with. A company will have the logo with them for years and it’s a huge responsibility and honor to be able to design these for businesses. Living Dream Family Farm and Diamond Xtreme Training are the two I’ve had the pleasure of helping with!
Are you partial to printing or graphic design? Or are you somewhere in the middle?
I definitely am a graphic design person although if Craig gives me detailed instructions, I like to work hands on producing stuff for clients. .
(Back Story) A couple days ago a lady who is in charge of designing artwork for church events came in and needed a bunch of printed materials but had a limited budget. Craig got a quote for her and the posters she wanted were going to be way more than what was in her budget. I told her the only solution I could think of was to print it on separate pieces of paper, laminate them and tape them together. They wouldn’t look the best but it would work to get the event information to the people. She agreed and said “that would be fine!” I told Craig after she left and his exact words were “you didn’t”.
Well today, Craig put me in charge of setting up those posters for print, printing them, laminating them and taping them together. Needless to say, I sat up here for 15 minutes drawing out four sheets of paper to see how big I needed to make the file size until I finally went to Craig’s office to ask for help. An hour and a half later I still don’t know the answer (Craig has several orders to do before he can help me). So moral of the story: ask me to design anything you want on the computer but please make sure Craig is here if you ask me to print something ;).
What is or has been your biggest design challenge?
I would go back to the thing I was really passionate about designing – Logos. These have been my biggest design challenge because I am pretty much helping brand a business – that’s scary but rewarding.
How would you describe your creative process?
It changes day to day and with the project. If someone wants a graphic made for a poster – I may draw it out or I may start on the computer. If I have a good idea of what I am going to do most likely I will start on the computer. If I have no clue what I’m going to do then sketching is something that helps me get the creativity rolling.
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