Are Brochures & Flyers Effective Marketing Tools in 2016?
Brochures & Flyers
Do you wonder if, in this time so led by technology, business brochures and flyers really help? We’re here to tell you that they absolutely do! And you shouldn’t underestimate the power of print!
First, we live in a time of major transformation. Many adults have lived in a time with no internet or at least a time in which we didn’t depend on it as much as we do now. Even some younger people aren’t dependent on technology. They don’t check their email more than once a day, if at all, and they might not even have a Facebook profile!
So many people prefer hard copies. They want to be able to touch and hold something in their hands. It’s easier to save a flyer or brochure without your company information getting lost in a sea of emails.
How do you get the attention of those people?
Brochures and Flyers!
But there is a catch! Your flyer or brochures have to be well-designed and appealing, otherwise your target audience won’t give them a second glance.
We’re constantly surrounded by professional design today. And you’re still competing for attention.
Make your marketing materials stand out by keeping your design simple but eye-catching. You don’t want to clutter your brochure or flyer. If you have too much design on them you’ll take away from the main focus, which is the content of the flyer or brochure.
Always include your company information on your marketing materials so it’s easy for them to find you. When you send an email or promote an event on Facebook, there’s always a way to link back to your website or Facebook page. But with a flyer or brochure, they need a reminder how to find you online or where your company is located.
Ready to harness the Power of Print? We can custom-design and print your company’s marketing materials to get the attention of your potential & current customers!
Call us at 336-310-0600 today!
Comments are closed