Why You Should Still Incorporate Door Hangers in Your Marketing Toolkit
You may think those old door hangers are a thing of the past, right? Well you’re wrong! They’re still an effective form of marketing for your business that you should take advantage of. Of course, there is a catch. Your door hangers have to be high quality, eye-catching, and well designed to really capture and maintain potential clients’ attention. But when you allow a professional graphic designer from our team to hand craft an engaging and informational door hanger for your business, then you’ll be able to reap the benefits.
The Benefits of Door Hangers as a part of your Marketing Strategy
First of all, they’re simple! When you order door hangers, that’s what you get. You don’t need envelopes, you don’t need stamps or other postage, you don’t need to spend any time getting them ready for distribution. Your door hangers come to you ready to cling to a doorknob. And think about how easy it is to just hook that door hanger to a door and move on to the next home or commercial building? It’s super simple to distribute them while still making an impact on your marketing strategy!
They’re a great tool for targeted marketing and learning about your consumers. If you choose to put a specific offer on your door hangers and then place them in specific neighborhoods, you can track which neighborhoods respond to your company’s products or services. You can also specifically choose neighborhoods or communities where your products or services would be necessary. For instance, if you own a landscaping business, you wouldn’t leave a door hanger on any townhomes, assuming their yard work is typically done through the owners of the development, not by individual renters or owners.
They will be seen. If a door hanger is left on the door of a residence or commercial building, the residents or employees will notice it. Regardless of the quality or design of the door hanger, it will be seen when it’s removed from the door handle. The true test is whether or not the person removing the door hanger is attracted to the door hanger. If they pull it off the door and it rips easily, easily flutters in a breeze, and isn’t eye-catching, it will likely go directly in the trash.
Door hangers are a great method of marketing but it entirely depends on their design and quality. You’re wasting your time and money if you’re distributing cheap and unappealing door hangers advertising for your business. But if you allow our professional graphic designers to hand craft a unique, sturdy door hanger, people will be drawn to it and you will have a low-cost marketing tool for your business.
They’re tangible. We’ve talked about the importance of hard copies and tangible marketing materials on this blog time and time again. With the evolution of technology, people crave something tangible more than ever. It stands out from the digital advertising they are used to seeing when they’re browsing the web. And in a time practically dependent on technology, it shows extra effort. We are major supporters of digital marketing and social media marketing, but we also know that print marketing should still play a major role in your overall marketing strategy.
Are you ready to reach your target audience with unique and custom door hangers for your business? Schedule a consultation with our professional graphic designers today so we can hand craft marketing materials specifically for your business and help you succeed.
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