It’s Time to Plan Your Corporate Holiday Cards!
To send Holiday Cards or Not? It’s a tough decision!
But if you own a business, sending holiday cards to your customers will have many benefits. Some of them include: improving current relationships, welcoming new customers, refreshing old customer’s minds and showing your current customers your appreciation.
Did those benefits sound like they would help your company flourish? After you decide to send holiday cards to clients there are still several other questions to answer. There are some things that will let your business shine amongst the others when sending Holiday Cards.
- Who should you send them to?
- What should the theme be?
- What type of wording should you use?
- How will you sign them?
- How will you address them?
WHO SHOULD YOU SEND THEM TO?
You should determine how many you are going to print and then determine the who will receive them. To have success from Holiday Cards, I would suggest sending them to as many clients as you can afford (keep in mind envelopes and postage costs). The more people that know you care, the more your business with flourish. Here at Nu we have a Nu’s letter we send out to our new and regular customers every month. We always keep the names and addresses as up-to-date as possible and this saves a ton of time at the Holidays. If you have mail you send out to customers on a regular basis, try to also keep that list as up-to-date as you can to make sending these out a breeze!
WHAT SHOULD THE THEME BE?
Unless you know each customer’s religious views, sticking to a generic theme is the best idea so you do not offend anyone. Having a group picture, your branding or a generic winter scene is appropriate. You can see an example of generic corporate holiday cards at the end of this blog!
WHAT SHOULD THE WORDING BE?
Just like with the theme, you don’t want to offend any of your customers. Some examples of generic sayings that you can include on the cards are: “Have a Great Holiday!”, “All Best Wishes”, “Happy Holidays!” or “Warm Wishes”. Another idea is to have two cards. If you know the religious views of some customers and are a religious company, then having a version that says “Merry Christmas” with a bible verse is acceptable. Having a safe version to send to customers you are unsure of is a good way to steer clear of offending anyone.
HOW WILL YOU SIGN THEM?
This is honestly up to the owner or person in charge. Hand signing is always more personal and makes the customer feel important. Knowing you took the time out of your busy schedule to sign their holiday card is important. If you have 1,000 holiday cards you are sending out this may not be the most convenient option though. If you are having someone design your cards, they are capable of turning your signature into a digital copy so it will look more personal than your name typed out. Also, if you have a lot of employees it is a good idea to not let everyone sign them for this will make the card look busy and may overwhelm your customers. Having only the owner(s) sign is the best idea and then having a saying that includes the rest of your team, for example: “From the Nu Family”.
HOW WILL YOU ADDRESS THEM?
Hand addressing envelopes always makes customers feel more important and it adds a personal touch. Although, if you are sending a mass amount out, then hand addressing them may not be practical. If you’re in that situation I would suggest picking out 50-100 customers to hand address the envelopes. These may be new customers who you want to feel important and part of the “family” or these may be your longest customers who have been faithful to your business for years and you want to add a personal touch to let them know you’re thankful for them. Whatever the case, make sure you hand address as many as your time allows!
Have you decided to send Holiday Cards to your customers this year? Let us help you design and print them! Call one of our professional Graphic Designers today at 336.765.5505 to schedule a meeting.
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