How to maximize your business with Magazine Advertisements
To most, printed materials may seem like they are slowly being taken over by the internet. If this is the case, you shouldn’t waste your money (or your businesses money) on advertising in magazines, right? WRONG.
Even though the internet world has evolved immensely, the print world is still alive and well. The internet cannot offer certain benefits that print magazines can. There are four major benefits that magazine advertisements offer that are noted below.
Every magazine is targeted towards a specific audience. Whether it be teenagers, business owners, women, men, sport enthusiasts or any other group, you can get your advertisement to reach people who are inclined to already be interested in your products and/or services. You can pick the audience that you want to see your advertisement to help grow your business!
Magazines get passed around and used many times during their life-time. From doctors offices to crafts at school, magazines last alot longer than an advertisement online. The subscriptions can reach across the country and even the world!
As I touched on in the above point, magazines get used a lot during their life-time. They get passed from person to person and your advertisement will be seen over and over again.
I bet anything that you have been online before and an ad pops up on the website you are browsing. Do you click on it? Probably not. You probably don’t because you are afraid that advertisement has a virus attached to it that can affect your computer and steal personal information. Or you may not click on it because it is simply annoying. A printed advertisement doesn’t pose a threat to the reader. The reader is also probably reading that magazine by choice so the advertisement doesn’t annoy them. Having your product or service printed in a magazine makes it seem far more real and appealing to the reader which in turn will give your business far more success.
Tips on how to properly advertise in magazines
ADVERTISE IN THE CORRECT MAGAZINE
Since each and every magazine targets a specific audience, making sure you advertise in the correct magazine is crucial. If you are a golf cart supplier, advertising in a golf or sports magazine is going to get your company the best results.
USE HEADINGS AND SUBHEADINGS APPROPRIATELY
Now-a-days, people don’t read more than they have to. Using Headings to capture the viewer’s attention will help lure them in to read what you want them to see. With viewers doing quick scans of headings and subheadings, they will get the information you are trying to give them.
USE HIGH RESOLUTION PICTURES
Nothing says “cheap” like a pixelated, low resolution picture. If you are going to pay for an ad in a magazine, make sure it looks professionally designed with high resolution images to capture your viewers the right way.
USE IMAGES IN THE CORRECT WAY
There are ways you can ruin your advertisement by using too many pictures, not enough pictures or bad quality pictures. It is okay to stand out from the rest of the advertisements in the magazine but do it tastefully. It’s a good idea to look at previous magazines that you are planning on advertising in to get a feel of the themes and use of images.
PRINT A PROOF OF YOUR ADVERTISEMENT
This may be common sense to designers. Screens use different color codes than a printer does so the way things appear on a computer screen may look different once printed. Also, proofreading printed materials may help you catch any mistakes that are in the advertisement.
RIGHT IS BETTER THAN LEFT
Studies have shown that important things are most likely to capture the viewer’s attention if placed on the right (ex. Logo, Slogan, call to action). If you have the choice for your advertisement to be on the right-hand page, take advantage of this!
Related to printing a proof, you always need to make sure your advertisement looks right and there aren’t any misspelled words or grammatical errors. Nothing says unprofessional and lack of attention to details like an advertisement with misspelled words. Printing out a proof for proofreading purposes may help you catch your mistakes.
ARE YOU READY TO GROW YOUR BUSINESS AND START ADVERTISING IN MAGAZINES? GIVE US A CALL AT 336.765.5505 TODAY TO HELP DESIGN EXACTLY WHAT YOU HAVE IN MIND FOR YOUR AD!
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