How To Promote Your Online Blog Offline
While it may seem like print is all in the past, it’s still a major component in any marketing strategy. Even if you’re full time job is your lifestyle, fitness or nutrition blog, you still need a marketing strategy which includes printed materials.
As more and more people are trying to find a way to work from home, more and more people are entering the blogging world as their main source of income. And when your blog is your full time job, you need it to be successful. We want to see you succeed, so here are a few ways you can market your blog to people who don’t find you on the internet.
How To Promote Your Online Blog With Printed Materials
Even if you’re not in a traditional job position, you still need a business card! You should still go to networking events and conferences relevant to blogging or your specific niche. While you’re there you will meet people who need a quick way to find you. Hand them a high quality business card and they will easily find your blog later when they’re at a computer or able to look you up on their cell phone.
Despite the Internet takeover, people are still drawn to concrete things they can touch and feel. Next time you’re at a conference or event where you’re representing your blog, have printed materials you can hand out, like a popular blog post or a sample of your ebook. This allows you to gain the attention of people who may not search for your blog online but find they like your style or approach from this sample blog post. And they can see what they can gain from following your online content.
You can also print and mail your best blog post or a sneak peek into your next online course if you have access to subscribers addresses.
Work with local, small businesses, or even bigger corporations if you’re able, which are relevant to your blog or niche market and ask them to include a flyer for your blog in mailers, goodie bags or shopping bags. Have a professional graphic designer create an eye-catching, clean flyer which represents your blog, providing a snippet of content and information on how to find your blog online. This is another great way to reach your niche market and not just other bloggers.
Everybody loves merch! Print merchandise with your blog’s logo and other info, even your catchy tagline if you have one, and your readers can promote your blog for you! Invest in some professionally-designed stickers, buttons, and maybe even shirts or hats if it’s in your budget, and sell them on your blog. Take your merchandise to events and conferences you attend as well and hold giveaways where readers can win some of it. Then your readers are helping drive traffic to your blog when they put the sticker on their car or wear the shirt out and it catches someone’s eye!
Which of these marketing strategies will you try to promote your online blog in the offline world?
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